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By Appointment to H.R.H The Prince of Wales Suppliers of Fishing Tackle and Waterproof Clothing Farlows Group Ltd. LondonBy Appointment to H.R.H The Prince of Wales Suppliers of Fishing Tackle and Waterproof Clothing Farlows Group Ltd. London

By Appointment to
H.R.H The Prince of Wales Suppliers of Fishing Tackle and Waterproof Clothing Farlows Group Ltd. London

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Hardy Fly Fishing

Based in Alnwick, England, Hardy has been handcrafting innovative fly fishing tackle and gear since it was founded in 1872 and is still widely recognised as producing some of the finest fly rods and reels in the world.

One of our customers' favourite brands, Hardy is for those who require the best, and won‘t settle for anything less!

View the Hardy Aydon Fly RodView the Hardy Aydon Fly Rod

NEW: HARDY AYDON SINGLE HANDED FLY ROD

This rod offers the perfect blend of balance, power and recovery resulting in user-friendly casting performance and true “fishability”.

The Hardy Aydon range of fly lightweight fly rods have been designed and manufactured with Hardy’s SINTRIX material and are fitted with top quality hardware and purposefully designed reel seats. From the 7ft single hander to the 14ft double hander, each Aydon model is perfectly tailored to meet your expectations and offers sizes to cover everything from small trout streams to big salmon rivers.

See what all the fuss is about HERESee what all the fuss is about HERE

HARDY UDLA FLY REEL - BEST IN CATEGORY WINNER

A lightweight disc drag fly reel in its purest form, the Ultradisc UDLA features everything you need, and nothing you don‘t. With an innovative frame design it sets new standards in lightweight performance reels while allowing the use of ultra–thin fly lines and running lines as well as leader-only systems popular in modern river fishing.

The scaled multi-pad drag is also unregulated, meaning fine adjustment of the drag pressure over a large window is possible. Little wonder it was voted best in category at IGFA 2020, it's a reel gamechanger!

HARDY 150TH ANNIVERSARY

Hardy celebrates its 150th anniversary and the brand continues to push the boundaries of fly fishing tackle innovation to this day. Find out more in this video and shop their limited edition reel

Shop 150th Anniversary Reel Now

HARDY'S SINTRIX TECHNOLOGYHARDY'S SINTRIX TECHNOLOGY

HARDY'S SINTRIX TECHNOLOGY

Small things make a big difference.

All carbon fly rods utilise fibres that are bonded together by an adhesive resin. The resin material used in SINTRIX® is produced by 3M®, a unique material incorporating silica nano spheres which provide a matrix of strength throughout the rod and make it capable of resisting pressure and compression from any angle. Put simply, SINTRIX® rods are stronger.

In developing SINTRIX® Hardy‘s specialist engineers and rod designers spent over two years experimenting with different mixes of carbon fibres combined with varying levels of nano silica resin. The results were astonishing with up to 60% increases in strength and up to 30% savings in weight and Hardy now offers varying levels of SINTRIX® technology across their entire rod range, each level bringing significant benefits over traditional carbon fibre construction.

Men's Jackets and Coats

Browse our range of outdoor jackets and coats for men, perfect for shooting, fishing, country walks or other outdoor pursuits - shop online now or visit us in-store.

Shop Now
  1. Patagonia Sage Khaki Torrentshell 3L Waterproof Jacket
    Patagonia Sage Khaki Torrentshell 3L Waterproof Jacket
    £179.99
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  2. Patagonia Lagom Blue Nano Puff Quilted Vest
    Patagonia Lagom Blue Nano Puff Quilted Vest
    £149.99
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  3. Patagonia Nouveau Green Better Sweater Fleece Vest
    Patagonia Nouveau Green Better Sweater Fleece Vest
    £109.99
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  4. Patagonia Classic Navy P6 Logo Short Sleeve Responsibili-Tee T-Shirt
    Patagonia Classic Navy P6 Logo Short Sleeve Responsibili-Tee T-Shirt
    £44.99
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  5. Patagonia Salvia Green Stealth Sling Pack 10L
    Patagonia Salvia Green Stealth Sling Pack 10L
    £97.99 Regular Price £139.99
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  6. Patagonia Burl Red Nano Puff Quilted Jacket
    Patagonia Burl Red Nano Puff Quilted Jacket
    £132.99 Regular Price £189.99
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  7. Patagonia Fleece Range Earflap Cap
    Patagonia Fleece Range Earflap Cap
    £44.99
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  8. Patagonia Ladies Nano-Air Light Vest
    Patagonia Ladies Nano-Air Light Vest
    £125.99 Regular Price £179.99
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By Appointment to H.R.H The Prince of Wales Suppliers of Fishing Tackle and Waterproof Clothing Farlows Group Ltd. LondonBy Appointment to H.R.H The Prince of Wales Suppliers of Fishing Tackle and Waterproof Clothing Farlows Group Ltd. London

By Appointment to
H.R.H The Prince of Wales Suppliers of Fishing Tackle and Waterproof Clothing Farlows Group Ltd. London

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Hardy

Hardy
Hardy has a long history in fly fishing. Founded in 1872 by William Hardy as a shop in Alnwick, originally as a gunsmith, the brand has gone from strength-to-strength and is today one of the most popular fly fishing tackle providers around! Although Hardy is no longer a family run business, they stay true to the original values and the founders’ dedication for constant improvement to produce the best tackle and clothing for all anglers.
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