Founded in the 1970s by legendary American mountaineer and environmentalist, Yvon Chouinard, Patagonia is 'in business to save our home planet'.

Their core values are: to build the best products – which will last for generations, to cause no unnecessary harm to the planet in doing so and to use their business to protect nature, as such, all Patagonia products are innovative, responsibly made and designed to perform.

Patagonia has pledged 1% of their sales to the preservation and restoration of the natural environment and because everything they make has an impact on people and the planet they have an outstanding environmental and social responsibility program, which Farlows is proud to support. Find out more about Patagonia's footprint now!

For almost 40 years, Patagonia has supported grassroots groups working to find solutions to the environmental crisis. But in this time of unprecedented threats, it’s often hard to know the best way to get involved and that is why they are connecting individuals with their grantees to take action on the most pressing issues facing the world today.

Blend one part wild fish and water activism, one part poster art and add a generous splash of leading-edge design: The result is Patagonia’s new shareable poster, “We Stand for the Waters We Stand In.” You can download the poster to print or share across social media plus read more about the campaign over on Patagonia's stories.

Technological innovation and environmental and social responsibility are qualities espoused by both Farlows and Patagonia, as such, the creation of a Patagonia store-in-store at Farlows Pall Mall, London location was a natural partnership.

Established in 2016, the store-in-store showcases the current Patagonia range and allows customers to browse and try products with the assistance of Farlows team members, who are trained in all aspects of Patagonia‘s technical know–how, environmental focus and product innovation.

Whether you are looking for Patagonia‘s base, mid or shell layers or for their packs, waders and equipment you will find your perfect fit in-store at Farlows.