About Farlows


The country enthusiasts' department store of choice, Farlows has been helping people enjoy rural pursuits for over 170 years.

A Mecca for fly fishing enthusiasts for more than a century, Farlows royal warrant is testament to a reputation of distinction. But it’s not just a fishing heritage that keeps customers returning. Whatever your quarry or destination, Farlows has the gear and guidance to ensure you cast, catch, aim and shoot better. Whether it’s the latest fly-fishing kit, traditional shooting attire, performance footwear or essential lifestyle accessories, a successful country encounter always starts at Farlows.

Farlows Pall Mall Store

Farlows, the UK‘s leading country pursuits brand, has reopened its flagship London store following a deep clean and installation of COVID–safe precautions to ensure a safe experience for customers and staff alike.

The store is initially operating revised opening hours of 10am to 6pm Monday to Friday and customers will be asked to ensure they sanitise their hands at the store entrance, wear a face covering (unless exempt) while in–store and disposable gloves (provided) if handling products.

Customers numbers will be continually monitored and store access may, at times, be limited. Additionally, access to certain areas will be restricted and there will be no changing facilities available but the Farlows team will ensure all customers are advised appropriately as to best fit.

We also continue to deliver the outstanding service our customers expect via our website and mail order facilities and our whole range is available to purchase online or by telephone on: 01544 322 311

For regular customer updates, please check out our website COVID-19 page and social media pages (links in footer).


General Store Opening Hours 

Monday to Friday - 10am-6pm

London, UK

Farlows Pall Mall flagship store is the perfect place to prepare for a day in the field. Just minutes from bustling Piccadilly and a stone’s throw from the gentleman’s preserve of Jermyn Street, the shopping at Farlows is world-renowned. 

Firstly there’s the space. Over 6500 square foot devoted to all aspects of the countryside set over two floors of a majestic listed building. Then there’s the carefully selected merchandise; more than 7000 products from only the best labels grace the shop floor, and stock mirrors seasonal changes and sporting disciplines.

Lastly, more than a century spent perfecting our art means Farlows knowledge is second to none. Our experienced staff are celebrated for their near-encyclopedic knowledge of all things fishing, shooting and generally ‘outdoorsy’. Whether you’re shopping for yourself or in need of gift solutions, the team at Farlows always has the answer.

Farlows London

Find Our London Store

London Contact Details

Farlows Group Ltd., 9 Pall Mall, London SW1Y 5NP
T: 0207 484 1000
E: [email protected]

St. Petersburg, Russia

The store named “Farlows on Palace Square” opened on the 4th June 2013 and is located in one of the prime areas in St. Petersburg inside the golden triangle. This is a very similar prestigious location within the city to the London store’s 9 Pall Mall address.

Farlows Russia

Find Our St. Petersburg Store

St. Petersburg Contact Details

Farlows on Palace Square LLC, 18-А Reki Moiki Nabereznaya, Office 1Н, St Petersburg, 191186, Russia.
T: +007 812 702 58 58
E: [email protected]
W: www.farlows.ru

Moscow, Russia

Farlows officially opened the doors of its second Russian store, in Moscow, on 8th December 2017, offering 230 square metres of retail space packed with all of the leading brands and staffed by a leading team of fishing experts.

Farlows Russia

Find Our Moscow Store

Moscow Contact Details

Farlows Moscow, 3rd Floor, ‘Sport-Hit’ Shopping Mall, Skolkovskoye Shosse 31, str. 1, Moscow 121353, Russia
T: +007 800 775 85 88
E: [email protected]
W: www.farlows.ru

If you would like to enquire about joining the Farlows team, please visit the Join Our Team page.