About Farlows

About Farlows

Farlows has always been defined by a relentless pursuit of excellence in the products we sell and the service we provide, coupled with a desire to push boundaries and to innovate. We employ cutting-edge technology in conjunction with traditional values, with an emphasis upon sustainability and being 'made in Britain.'

Farlows still espouses the heritage and tradition of our founder, Charles Farlow, and our Royal Warrant, originally granted in 1982 and renewed in 2013, 2019 and 2024, is a testament to this. Everything we do - and have ever done - aims to provide country sports enthusiasts and lovers of the countryside with the very finest products, advice and service.

Sustainability

We are wholeheartedly committed to helping the environment. Following on from PLANETMARK BUSINESS CERTIFICATION for The Farlows Group Ltd (which owns both the Farlows & Sportfish brands) in 2022, we’re proud to announce that in our first year we have reduced our carbon footprint by 7.6% and have been certified for another year. We remain committed to cutting this by at least 5% every year, to help reduce our impact on the planet and society, striving for net zero carbon emissions by 2030.

Protecting What We Love

We are also proud to support 4 key charities in whatever ways we can to help the conservation of fish and rivers, to promote sustainable shooting and to encourage new audiences into the sports we love.

Farlows Pall Mall Store

Farlows Pall Mall flagship store is the perfect place to prepare for a day in the field. Just minutes from bustling Piccadilly and a stone’s throw from the gentleman’s preserve of Jermyn Street, the shopping at Farlows is world-renowned.

Firstly, there’s the space. Over 6500 square foot devoted to all aspects of the countryside set over two floors of a majestic listed building. Then there’s the carefully selected merchandise; more than 7000 products from our fly fishing tackle department to our shooting clothing department and everything in between with only the best labels gracing the shop floor, and stock mirrors seasonal changes and sporting disciplines.

Lastly, more than a century spent perfecting our art means Farlows knowledge is second to none. Our experienced staff are celebrated for their near-encyclopaedic knowledge of all things fishing, shooting and generally ‘outdoorsy’. Whether you’re shopping for yourself or in need of gift solutions, the team at Farlows always has the answer.

General Store Opening Hours

Monday to Friday - 9am-6pm / Saturday - 10am-6pm / Sunday - CLOSED / Bank Holidays (including Easter) - 11am-5pm

Come and see what we have done with our beautiful store, meet our friendly team, ask us for expert advice and enjoy browsing the new season collections!

Easter Store Opening Hours 

Good Friday 7th April: 11am - 5pm, Saturday 8th April: 10am - 6pm, Easter Sunday 9th April: CLOSED, Easter Monday 10th April: 11am - 5pm

Mon, Tues, Wed & Fri - 9am-6pm
Thurs - 9am - 7pm
Sat - 10am - 6pm
Sun - 11am - 5pm

We are open 11am to 5pm on bank holiday Mondays.

Find Our London Store

London Contact Details

Farlows Group Ltd., 9 Pall Mall, London SW1Y 5NP
T: 0207 484 1000
E: info@farlows.co.uk