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About Farlows



About Farlows

Farlows has always been defined by a relentless pursuit of excellence in the products we sell and the service we provide, coupled with a desire to push boundaries and to innovate. We employ cutting-edge technology in conjunction with traditional values, with the emphasis upon sustainability and being 'made in Britain.'

Farlows still espouses the heritage and tradition of our founder, Charles Farlow, and our Royal Warrant, originally granted in 1982 and renewed in both 2013 and 2019, is a testament to this. Everything we do - and have ever done - aims to provide country sports enthusiasts and lovers of the countryside with the very finest products, advice and service.


We are wholeheartedly committed to helping the environment. Following on from PLANETMARK BUSINESS CERTIFICATION for The Farlows Group Ltd (which owns both the Farlows & Sportfish brands) in 2022, we’re proud to announce that in our first year we have reduced our carbon footprint by 7.6% and have been certified for another year. We remain committed to cut this by at least 5% every year, to help reduce our impact on the planet and society, striving for net zero carbon emissions by 2030.

Protecting What We Love

We are also proud to support 4 key charities in whatever ways we can to help the conservation of fish and rivers, to promote sustainable shooting and to encourage new audiences into the sports we love.

Our CharitiesOur Charities
Planet MarkPlanet Mark


After 2 months of upheaval Farlows has completed its refurbishment and now has a store which properly represents its status and values as a brand, built on 184 years of experience and expertise, as well as the prestige and quality of the third party brands it carries whilst at the same time being a modern, functional and cohesively laid out retail premises.

We are extremely proud of what has been achieved and very grateful to our loyal customers who put up with the disturbance while it was going on.

If you are a fly fisher or a shooter or a lover of the great outdoors come and see us - there is no other store like it, anywhere.

Farlows All Levels View, from up high, across the staircase and down to belowFarlows All Levels View, from up high, across the staircase and down to below
Farlows New Staircase, Tiled WallFarlows New Staircase, Tiled Wall

Farlows Pall Mall Store

Farlows Pall Mall flagship store is the perfect place to prepare for a day in the field. Just minutes from bustling Piccadilly and a stone’s throw from the gentleman’s preserve of Jermyn Street, the shopping at Farlows is world-renowned. 

Firstly there’s the space. Over 6500 square foot devoted to all aspects of the countryside set over two floors of a majestic listed building. Then there’s the carefully selected merchandise; more than 7000 products from only the best labels grace the shop floor, and stock mirrors seasonal changes and sporting disciplines.

Lastly, more than a century spent perfecting our art means Farlows knowledge is second to none. Our experienced staff are celebrated for their near-encyclopedic knowledge of all things fishing, shooting and generally ‘outdoorsy’. Whether you’re shopping for yourself or in need of gift solutions, the team at Farlows always has the answer.

Patagonia Shop in ShopPatagonia Shop in Shop
Simms brand areaSimms brand area
Patagonia Shop in ShopPatagonia Shop in Shop
Simms brand areaSimms brand area

General Store Opening Hours

Monday to Friday - 9am-6pm / Saturday - 10am-6pm / Sunday - CLOSED / Bank Holidays (including Easter) - 11am-5pm

Come and see what we have done with our beautiful store, meet our friendly team, ask us for expert advice and enjoy browsing the new season collections!

Farlows rod areaFarlows rod area
Farlows flies areaFarlows flies area

Find Our London Store

London Contact Details

Farlows Group Ltd., 9 Pall Mall, London SW1Y 5NP
T: 0207 484 1000
E: info@farlows.co.uk

St. Petersburg, Russia

The store named “Farlows on Palace Square” opened on the 4th June 2013 and is located in one of the prime areas in St. Petersburg inside the golden triangle. This is a very similar prestigious location within the city to the London store’s 9 Pall Mall address.

Farlows Russia

Find Our St. Petersburg Store

St. Petersburg Contact Details

Farlows on Palace Square LLC, 18-A Reki Moiki Nabereznaya, Office 1H, St Petersburg, 191186, Russia.
T: +007 812 702 58 58
E: info@farlows.ru
W: www.farlows.ru

Moscow, Russia

Farlows officially opened the doors of its second Russian store, in Moscow, on 8th December 2017, offering 230 square metres of retail space packed with all of the leading brands and staffed by a leading team of fishing experts.

Farlows Russia

Find Our Moscow Store

Moscow Contact Details

Farlows Moscow, 3rd Floor, ‘Sport-Hit’ Shopping Mall, Skolkovskoye Shosse 31, str. 1, Moscow 121353, Russia
T: +007 800 775 85 88
E: info@farlows.ru
W: www.farlows.ru

If you would like to enquire about joining the Farlows team, please visit the Join Our Team page.