Sage Fly Fishing Tackle

By Appointment to
H.R.H The Prince of Wales Suppliers of Fishing Tackle and Waterproof Clothing Farlows Group Ltd. London
Sage fly fishing was founded in 1980 by legendary rod designer Don Green. Sage was created with one simple goal in mind - to create the world's finest fly rods.
To this day Sage continues to innovate its tackle, pushing the boundaries of performance further than ever before! With decades of research and design, plus extensive testing of their products around the globe, Sage is a true market leader in fly fishing.
With innovation at its core, Sage fly rods bring anglers the best rod performance in every fly fishing situation. At its heart is performance and the never-ending pursuit of new materials, technologies, innovation and engineering.
The Sage R8 CORE fly rod family is focused on maximum versatility and applies revolutionary new material technology, fine-tuned by the Sage team through extensive testing on the water.
Technological innovation and environmental and social responsibility are qualities espoused by both Farlows and Patagonia, as such, the creation of a Patagonia store-in-store at Farlows Pall Mall, London location was a natural partnership.
Established in 2016, the store-in-store showcases the current Patagonia range and allows customers to browse and try products with the assistance of Farlows team members, who are trained in all aspects of Patagonia‘s technical know–how, environmental focus and product innovation.
Whether you are looking for Patagonia‘s base, mid or shell layers or for their packs, waders and equipment you will find your perfect fit in-store at Farlows.
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