By Appointment to HM. The King
Suppliers of Fishing Tackle
and Waterproof Clothing
Farlows Group Ltd. London
Sage fly fishing was founded in 1980 by legendary rod designer Don Green. Sage was created with one simple goal in mind - to create the world's finest fly rods.
To this day Sage continues to innovate its tackle, pushing the boundaries of performance further than ever before! With decades of research and design, plus extensive testing of their products around the globe, Sage is a true market leader in fly fishing.
With innovation at its core, Sage fly rods bring anglers the best rod performance in every fly fishing situation. At its heart is performance and the never-ending pursuit of new materials, technologies, innovation and engineering.
Sage has designed and manufactured fly reels since 1984. An industry leader in reel design, among many of its contributions to reel design, Sage invented the Sealed Carbon System Drag (SCS) – now an industry standard.
The Sage R8 CORE fly rod family is focused on maximum versatility and applies revolutionary new material technology, fine-tuned by the Sage team through extensive testing on the water.
Technological innovation and environmental and social responsibility are qualities espoused by both Farlows and Patagonia, as such, the creation of a Patagonia store-in-store at Farlows Pall Mall, London location was a natural partnership.
Established in 2016, the store-in-store showcases the current Patagonia range and allows customers to browse and try products with the assistance of Farlows team members, who are trained in all aspects of Patagonia‘s technical know–how, environmental focus and product innovation.
Whether you are looking for Patagonia‘s base, mid or shell layers or for their packs, waders and equipment you will find your perfect fit in-store at Farlows.
Browse our range of outdoor jackets and coats for men, perfect for shooting, fishing, country walks or other outdoor pursuits - shop online now or visit us in-store.
By Appointment to HM. The King
Suppliers of Fishing Tackle
and Waterproof Clothing
Farlows Group Ltd. London
JUST ARRIVED New gear to help you make the most of your adventures - SHOP NOW »
FREE FLY FORTNIGHT Buy 5 flies, get the cheapest FREE. Ends 13th March - SHOP NOW »
END OF SUMMER SALE Over 50% off selected clothing, tackle & accessories - SHOP NOW »
WIN A HARDY MARKSMAN Your chance to WIN a brand new Hardy rod - ENTER NOW »
BLACK FRIDAY WEEKEND DRAW Your chance to WIN a £500 voucher* each day - Terms Apply »
JANUARY SALE Up to 35% off selected clothing, tackle & accessories - SHOP NOW »
