NEW FARLOWS COLLECTION    Discover our fabulous new fieldwear & country attire, made in Britain - SHOP NOW »

  CLEARANCE OUTLET     New markdowns live with up to 85% OFF, bag yourself a bargain today - SHOP NOW »

 FREE FLY FORTNIGHT    Buy any 5 flies and get the cheapest FREE, offer expires midnight 26th November - SHOP NOW »

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  WIN A STAY AT BOVEY CASTLE     We're giving you the chance to WIN a 2-night lodge stay with clay shooting for up to 6 people - ENTER NOW »

  NOTICE     Due to an area wide power cut our mail order phone lines are not currently working.

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We are deeply saddened by the passing of Her Majesty Queen Elizabeth II. We wish to offer our condolences to the Royal Family. Our nation and the world is a poorer place.

Rapala

Rapala
Started in the 1930s by local Finnish fisherman Lauri Rapala who observed the simplistic principle that big fish eat little fish! He carved his first lure from pine bark in 1936. Today they produce high-quality and uniquely designed lures with a life-like action imitating wounded baitfish.
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