YETI Coolers was founded in 2006 with a simple mission, build the cooler you'd use every day if it existed. YETI products are built for the serious outdoor enthusiast and their product innovation comes from firsthand experience. YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.
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