Based in Alnwick, England, Hardy has been handcrafting innovative fly fishing tackle and gear since it was founded in 1872 and is still widely recognised as producing some of the finest fly rods and reels in the world.
One of our customers' favourite brands, Hardy is for those who require the best, and won‘t settle for anything less!
NEW: HARDY MARKSMAN SINGLE HANDED FLY ROD
The new Hardy Marksman fly rod is a remarkably light yet strong rod, featuring a redesigned reel seat for an almost weightless feel. With titanium guides and a sleek golden olive finish, its understated look conceals exceptional performance. Designed in Alnwick to mark Hardy’s 150th year, this flagship rod truly lives up to its name.
First introduced in 1987, the Hardy Sovereign fly reels became a favourite for their advanced design and reliability. Now reborn with a powerful drag system and enhanced performance, they are still crafted in Alnwick to the same exacting standards as the originals. Made by Hardy Bros Master Craftsmen in Alnwick, England.
Hardy celebrates its 150th anniversary and the brand continues to push the boundaries of fly fishing tackle innovation to this day. Find out more in this video and shop their limited edition reel
All carbon fly rods utilise fibres that are bonded together by an adhesive resin. The resin material used in SINTRIX® is produced by 3M®, a unique material incorporating silica nano spheres which provide a matrix of strength throughout the rod and make it capable of resisting pressure and compression from any angle. Put simply, SINTRIX® rods are stronger.
In developing SINTRIX® Hardy‘s specialist engineers and rod designers spent over two years experimenting with different mixes of carbon fibres combined with varying levels of nano silica resin. The results were astonishing with up to 60% increases in strength and up to 30% savings in weight and Hardy now offers varying levels of SINTRIX® technology across their entire rod range, each level bringing significant benefits over traditional carbon fibre construction.
Men's Jackets and Coats
Browse our range of outdoor jackets and coats for men, perfect for shooting, fishing, country walks or other outdoor pursuits - shop online now or visit us in-store.
Hardy has a long history in fly fishing. Founded in 1872 by William Hardy as a shop in Alnwick, originally as a gunsmith, the brand has gone from strength-to-strength and is today one of the most popular fly fishing tackle providers around! Although Hardy is no longer a family run business, they stay true to the original values and the founders’ dedication for constant improvement to produce the best tackle and clothing for all anglers.
