Farlows Partners & Trusted Country Sports Experts
At Farlows, we are proud to work alongside trusted partners who share our passion for fly fishing, shooting and British country sports. From expert instructors and specialist guides to conservation organisations and sporting professionals, these carefully selected partners reflect the quality, heritage and expertise that have defined us since 1840.
Whether you are looking to improve your skills, discover new destinations or learn more about the countryside pursuits we value so highly, our partners offer trusted knowledge and exceptional experiences across the UK and beyond.
Carefully selected partners connected to fly fishing, shooting and British country life:
Adam Radwan
A professional rugby player with Leicester Tigers, Adam is one of a handful of people to have scored a hat-trick playing for England at Twickenham. His other sport is fly fishing, which he’s been doing for over 20 years, chasing anything that will take a fly. In 2024 he won the Charles Farlow Trophy for the largest fly caught salmon safely released in an English or Welsh river.
Follow Adam on Instagram @adamraderz


Tom Fraser
Growing up in Essex, Tom found his passion for cooking while working at a local pub as a kitchen porter aged 15 before eventually moving to London and began working at Scott's Mayfair, where his love for cooking fish and shellfish started. In 2022 Tom and the team opened Scott's Richmond, a stunning restaurant situated overlooking the Thames. Tom’s always been fond of angling, however, his 'obsession' for fly fishing began a couple of years ago. It's not only the pursuit of catching fish that is so appealing for Tom but also getting to spend time in areas of natural beauty.
Follow Tom on Instagram @cheftomfraser


Araminta Reed
Araminta, or Mint as she is widely known, is a prominent automotive influencer and content creator, also with a passion for fashion. A former model and now a social media powerhouse, she grew up in the countryside and loves the great outdoors…especially Land Rovers and tweed.
Follow Araminta on Instagram @aramintareed and @mintlikescars


Josh Hodge
Josh is a professional rugby player with Newcastle Red Bulls, has played for England Under 18s and was top scorer in the World Rugby U20 Championship in Argentina. He is also a talented decathlete, finishing fifth in the Under-19s national championships in 2017. Fly fishing and field sports both allow him to unwind and stay grounded (he is an accomplished shooter - aged just 15 he trained with the Great Britain U21 Development squad for double trap clay pigeon shooting).
Follow Josh on Instagram @joshodge15


Sienna Stones
Not just an influencer and content creator championing British sporting heritage brands, Sienna is co-founder of Rendered Fits, an AI powered virtual try-on tool developed for fashion brands and creators.
Follow Sienna on Instagram @siennastones


Supporting Fly Fishing, Shooting & Country Sports
Farlows is proud to support a network of respected partners connected to fly fishing, game shooting and the wider countryside community. From fly fishing tuition and guided experiences to conservation initiatives and specialist outdoor services, these partnerships help promote the sports and landscapes we care deeply about.
All of our partners are based throughout the UK, offering valuable local expertise, trusted advice and memorable experiences for anglers, shooters and outdoor enthusiasts alike. Together, we remain committed to preserving the traditions, skills and natural environments that sit at the heart of British country sports.
Colton Kelly
As a Welshman it’s no surprise that Colton’s primary passion is catching salmon and sea trout on the fly from his local Rivers Towy and Cothi, where he also guides. However he’ll chase anything that can be caught on a fly, from pike and carp close to home, to everything that tropical saltwater can offer.
Follow Colton on Instagram @coltonbrettkellyflyfishing


Lucinda Ewin
Lucinda got into fly fishing when she realised how good it was at improving her mental health and wellbeing. A few years down the line she is now an AAPGAI professional casting instructor specialising in Spey casting, and a certified level 2 Angling Trust coach. When she’s not teaching, coaching or guiding (she hosts guided salmon days throughout the year, with a huge focus on women and children), she’s happy to cast for anything that will take a fly. Her greatest passion though is Atlantic salmon and sea trout.
Follow Lucinda on Instagram @lucinda_ewin_fishing


Chris Flay
Chris is a professional guide, having cast his first fly rod before he’d even turned five years old. He lives and breathes fly fishing and everything to do with it, and has a particular fondness for rivers, wild brown trout and grayling. A while back he taught himself to tie flies, and frequently collaborates with top fly tying brand Veniard.
Follow Chris on Instagram @flay-flyfishing


Jo Stephenson
Jo has fished since she was a teenager, and got into fly fishing for pike while kayaking on the East Anglian rivers. As her love of fly fishing grew, so did her knowledge and the types of species she pursued and the places she fished. And she became really rather good at it. She is now a Level 2 Angling Coach, ambassador for the Angling Trust, and as well as hosting many trips to foreign destinations she once managed an Atlantic salmon lodge in Norway. She still guides part-time and loves tying flies.
Follow Jo on Instagram @gung.ho-jo


Emily Graham
Emily has fished all over the UK, Iceland, the Seychelles and even the Amazon jungle. She is a professional photographer, content creator, writer, guide and keen advocate for promoting women in fly fishing. She also runs her own marketing business working with upland and rural organisations and is director of Conservation Communication, which aims to reconnect people with the countryside and share powerful stories of conservation success, land management and rural life.
Follow Emily on Instagram @emily_graham_media


Expertise, Heritage & Conservation
Since 1840, Farlows has championed quality, craftsmanship and expertise across fishing and country sports. We continue to work with organisations and specialists who share our commitment to conservation, education and helping future generations enjoy the outdoors responsibly.
