The Countryside Alliance - The Voice of the Countryside have launched a new game campaign throughout November and named the promotion as Go Wild with British Game Month.
Game-to-Eat Director Alexia Robinson commented: “This campaign is one of the Countryside Alliance’s greatest success stories.
A marketing campaign aimed solely at raising game’s profile, it continues to spread the word about game meat’s health benefits, local credentials and, of course, to tempt more and more people to try it, cook with it and see it as an alternative to the traditional beef, pork or chicken.
In promoting game we also boost our shooting industry, our butchers and our restaurants, and it is a happy fact that Game-to-Eat’s soaring profile has coincided with growing consumer awareness that cheap imported food is not sustainable and actively harms our food sector.
To read more please see the Countryside Alliance Website